MISSISSIPPI LEGISLATURE

1998 Regular Session

To: Ways and Means

By: Representative Reeves

AN ACT TO AMEND SECTION 67-1-85, MISSISSIPPI CODE OF 1972, TO MAKE IT UNLAWFUL TO ADVERTISE ALCOHOLIC BEVERAGES BY MEANS OF SIGNS, BILLBOARDS OR DISPLAYS ON OR ALONG ANY ROAD, HIGHWAY OR STREET; TO CLARIFY THAT IT SHALL BE LAWFUL TO SO ADVERTISE ON OR IN ANY BUILDING COMPRISING THE PREMISES COVERED BY A PACKAGE RETAILER'S PERMIT; AND FOR RELATED PURPOSES. 

BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF MISSISSIPPI:

SECTION 1. Section 67-1-85, Mississippi Code of 1972, is amended as follows:

67-1-85. (1) The holder of a package retailer's permit may have signs, lighted or otherwise, on the outside of the premises covered by his permit which advertise, announce or advise of the sale of alcoholic beverages in or on said premises. Wherever the sign is located on the premises, the name of the business shall also include the permit number thereof, preceded by the words "A.B.C. Permit No."

(2) It shall be unlawful to advertise alcoholic beverages by means of signs, billboards or displays on or along any road, highway, or street; however, it shall be lawful to advertise alcoholic beverages by means of signs, billboards or displays on or in any building comprising the premises covered by a package retailer's permit.

(3) It shall be lawful for publishers, broadcasters and other kinds, types or forms of public and private advertising media to advertise alcoholic beverages; provided, however, that no alcoholic beverages may be advertised during, or within five (5) minutes preceding or following, any television broadcast which consists primarily of animated material intended for viewing by young children.

(4) Notwithstanding the provisions of this section to the contrary, it shall be unlawful for any advertisement of alcoholic beverages to originate in any municipality, county or judicial district which has not voted pursuant to the provisions of this chapter to legalize the sale of alcoholic beverages, and it shall also be unlawful in such municipalities, counties and judicial districts to advertise alcoholic beverages by means of signs, billboards or displays.

SECTION 2. This act shall take effect and be in force from and after July 1, 1998.